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In this episode of Edge of NFT, Qasim Malik from GalaFilm discusses the platform's innovative integration of blockchain into the film industry, highlighting features such as unlockable director cuts and the Gala token ecosystem. The hosts and guest express excitement about the upcoming platform launch, user progression system, and the potential for Gala's model to revolutionize content distribution and audience engagement in the film industry.
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Key Topics Covered:
- The introduction and discussion of Galafilm, a pioneering platform merging cinema with blockchain technology, aiming to revolutionize the film industry with free high-quality content and NFT ownership.
- The core functions and propositions of Galafilm, such as the watch-to-earn experience, content ownership through moments, content hosting through notes, and the seamless interaction with blockchain for viewers and consumers.
- The upcoming developments and features of the Gala token ecosystem, including the utility for film fans, governance in shaping the future of film, and the user progression system called "user levels" to gamify the interaction within the Galafilm ecosystem.
What was your favorite quote or lesson from this episode? Please let us know in the comments on YouTube. https://www.youtube.com/@edgeofnft/
Episode Highlights:
- Qasim Malik: "We built four core propositions for Gala Film, which are watching, unlocking, content ownership through moments, and content hosting through notes." [Timestamp: 5:30]
- Qasim Malik: "It's going to be like a theater. People can actually own shares of a theater, and effectively that's what hosting is. People are hosting nodes, and these nodes are running theatres effectively." [Timestamp: 21:38]
- Qasim Malik: "It's moving from proof of work to proof of stake, in a way, in content terms." [Timestamp: 31:15]
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About Our Guest:
- Bio: Qasim Malik isa former tech consultant from Accenture & IBM, currently building web 3 strategies for Gala. He is experienced at strategizing and implementing B2B and B2C products.
- Website: Gala Film
- LinkedIn: Qasim Malik
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Full Episode Transcript:
Qasim Malik [00:00:00]:
Hi. This is Qasem Malik of Galafilm, where we're pioneering the future of cinema through blockchain innovation. You're tuned in to the Edge of NFT, pioneering NFT content for creators and audiences alike at the edge of Gala. Keep listening.
Richard Carthon [00:00:14]:
Hi curious listeners. Stay tuned for today's episode to learn why Gala is set to revolutionize the film industry by breaking down the traditional barriers in film entertainment with its free high-quality content.
Josh Kriger [00:00:25]:
And why their premier show, Razer, is gonna be breaking boundaries in both cinema and blockchain.
Richard Carthon [00:00:30]:
And how you can run your virtual theatre and choose what shows up on the screen.
Josh Kriger [00:00:34]:
It's another exploration at the Edge of NFT, so grab your popcorn and cue the intro.
Richard Carthon [00:00:39]:
Welcome to the Edge of NFT, the podcast created by Jeff Kelly, Ethan NFT, and Josh Krieger, featuring a variety of top-notch guests and other hosts like myself, Richard Carthon. It's another production of the Edge of Company, a quickly growing media ecosystem AI the pioneers of web 3 tech and culture, responsible for other groundbreaking endeavours like the Outer Edge l LA Innovation Festival. Welcome back to our special new recurring segment, Edge of Gala, where we're catching up with the team of Gala every month given the breadth and depth of the special growing ecosystem. For those who don't already know, Galafilm is a pioneering platform in the decentralized cinema sector. Blends traditional filmmaking with blockchain technology, and offers a unique watch to earn experience. It empowers artists and audiences with features like NFT ownership and node operations, revolutionizing content distribution and audience NFT, and paving the way for the new era in Web 3 entertainment.
Josh Kriger [00:01:28]:
This regular segment is sponsored by our friends at Gala, the world’s leading web NFT entertainment company that's reshaping the future of entertainment with blockchain technology. Gala's journey began in 2019 when they launched Gala Games, and since then, they've expanded their AI, including Gala Music and Gala Film. Empower content creators and emerging talent by returning creative licenses and providing a direct connection to their audience, offering genuine involvement in innovative projects.
Richard Carthon [00:01:56]:
Today, we'll focus on some exciting updates around Gala with our guest, Qasim Malik, who is the co-founder of Grasshopper and Galafilm product strategist. He merges cinema with blockchain. With a background with Accenture and IBM, he is steering Galafim toward reshaping the film industry through innovative decentralized solutions. His experience in product management and web three strategies provides a unique position in advancing Gala's mission to revolutionize entertainment and audience engagement. Let's get started.
Josh Kriger [00:02:28]:
How are you doing today?
Qasim Malik [00:02:30]:
Not too bad. Not too bad. How about you?
Josh Kriger [00:02:33]:
Can't complain. Where are you joining us from?
Qasim Malik [00:02:36]:
I'm joining out of Toronto, just north of the border. It's quite a sunny day out here. Do you know? Glad to see it in March. Usually, there's, like, 3 or 4 feet of snow. So, you're not gonna hear a complaint from me.
Josh Kriger [00:02:54]:
Very cool. Speaking of snow, I am enjoying the snow, instead of LA, out of Boston. I'm here for my girlfriend's, brother's, 40th birthday party. And I guess by the time this show airs, it won't be a surprise that we're going dog sledging tomorrow in Maine. So I'm excited to check that off the bucket list.
Qasim Malik [00:03:18]:
Oh, that's awesome. That's awesome.
Josh Kriger [00:03:21]:
Have you been?
Qasim Malik [00:03:23]:
I haven't. You know what? I don't go south of the border too much. More recently, we've had an off-site, in California, so I'm back and forth there, but I've never been to Boston. I would love to go. I know it's a major sports town. Not a huge Boston Celtics fan, but, I might go down there one day.
Josh Kriger [00:03:41]:
Man. It's gonna be terrible when they finally win the playoffs this year. So, yeah.
Qasim Malik [00:03:47]:
I don't know about that. I don't know. Maybe, we'll catch up in a couple of months and see. Well, Toronto Raptors aren't doing all that well this year, so, I shouldn't be the one to talk, I guess.
Josh Kriger [00:03:57]:
Yeah. Well, we have a long legacy, but I think our time is due again. We'll see how it goes. But just to flip the subject, this is a Web 3 podcast, so I guess we should talk about Web 3 for a little while. Absolutely. So, you are similar to my background, you come from consulting and ventured into strategizing Web 3 products at the Gala. It's a pretty big leap. Some people ask me, how did you go from consulting to entrepreneurship to Web 3? And I guess I have the same question for you.
Qasim Malik [00:04:34]:
Web3 has an inherent entrepreneurship aspect. I was with IBM and Accenture for quite some time. I developed a keen interest in the blockchain space, I would say in 2020, when I started to theorize the practical use cases of blockchain. Initially, my interest was in Gala Games. At the time, games were the only vector, or sector that we were pursuing. And I think the handshake between the blockchain, and in-game ownership of assets was a very obvious thesis, that I was behind. And so that led to a more curious endeavour, in reaching out to Gala and trying to shape the future of somebody who plays games, I knew for a fact that the future is gonna move towards tokenization of in-game ownership.
Qasim Malik [00:05:37]:
As somebody who had played a lot of games, and lost a lot of the assets when I no longer played those games, I knew that there has to be a way to retain value, in your gameplay, and sweat that you invest into your game. So, that use case led to me developing a more keen interest in blockchain space, theorizing what the blockchain or the underlying tech of blockchain could be used for in the future. And so that led me to the Gala Games. And from there, as we ventured into music and film, I think that the next more obvious broken industry was the film industry. And so here I am, trying to reshape what the creator-fan experience could look like in terms of content consumption, viewership, and just artist control. So to answer your question, it is a major pivot from consulting to Web 3, but it's one that's been made quite easy because I've simply just been on a path of, trying to tap into the the curiosity that I have, with this technology, and and how it could reshape, the future of how we, interact with the digital world.
Josh Kriger [00:07:01]:
That's very cool. Yeah. I mean, from my consulting days, there's Gantt charts. At one point in my life, I was a PMP. And I just laugh at the idea of having, like, a detailed 12-month project plan when it comes to Web 3. But I like this world a lot better. It's a lot more fun and more realistic where, pretty much you're creating the project plan as you go. At the same time, there are unlimited possibilities for creativity without so much bureaucracy.
Josh Kriger [00:07:38]:
Right?
Qasim Malik [00:07:40]:
Yeah. I think it's an ever-evolving space. when you hear the phrase, you're still quite a bit early in the crypto and blockchain space, especially in Web 3. And while it's kind of a cliche saying, I think the practical use cases of blockchain, where mainstream people use the features of the blockchain without realizing they're interacting with the blockchain are still I wouldn't say ways out. They're they're being developed constantly. So in terms of the shift in the world from consulting where it's a lot more structured, and, it's a bit archaic at times, especially working at places like IBM, no meaner, to this space where we're trailblazing the path in defining what the future of this space could look like. So, a lot more exciting than some of my experiences in my past life.
Richard Carthon [00:08:36]:
Oh, for sure. And, I like that transition from 2018 to 2020 on the gaming side of those assets speaking to you, like, I see what these use cases can be. I saw that as well. I also got into this space around 2018, and it's been awesome to see, you being part of the Gala and just seeing all the new things that have come since games. Right? So film, music, everything else. But today, we got to talk about film, and I've been excited to talk about film for a while. And, you're starting to break down some of the traditional barriers in film entertainment with free high-quality content. And one of the ways that you're doing that is from your watch to earn a model.
Richard Carthon [00:09:13]:
So can you kinda, like, tell us a little bit more of, like, how that fundamentally changes viewers' experience compared to traditional film platforms?
Qasim Malik [00:09:21]:
Sure. I think it begins with verifiable ownership. With games, it's a bit more of an obvious use case. It's like, you earn things in a game and get to keep them. With content, it's a little bit different. I think most people assume, that when they're paying for a subscription on Netflix or watching something on Amazon Prime, they get to own the content because they've paid for a subscription. They get to see it whenever they want. In real life, when you own something, you don't just get to consume it. You get to use it the way you wanna use it.
Qasim Malik [00:09:53]:
Meaning, you should be rewarded for it. You should be able to give it to them. You should be able to trade it. You should be able to interact with it the way you want. Similar to how we do with physical objects in the real world. So the underlying premise for the proposition of Galafilm is content ownership and content hosting. So in Galafilm, we have distributed ownership of the content on the chain. So if, we release a piece of media AI David Bianchi will do, on April 14th, shout out to our launch, our launch date.
Qasim Malik [00:10:29]:
People will be able to come in, and own moments and scenes from that series. And as other people come and watch it, they get rewarded for it, in our native utility token in Galactone. So the idea that you get to own what you watch, what you love, and what you believe is the next thing that people are gonna watch, you get to engage with that content in a much deeper way. So, whereas in the past, you might watch something and you think it'll be quite successful. On Netflix, for example, you'll watch a series and you'll love it, but you'll never get to truly benefit from that series being successful. In Gala Film, as we have, content ownership, you can own pieces of the film of the series. And as other people consume it, as viewership rises, as popularity is gained, in that piece of content, you are a direct beneficiary. And so, ultimately, it aligns the incentives of the artist who is creating compelling content, and the viewers and these meta entrepreneurs who believe that this content or this artist will be the next step.
Qasim Malik [00:11:41]:
And so they'll own pieces of that content. And, obviously, for people that just wanna consume content, view it, and watch it, as they do with other platforms, you'll always be able to come in and watch some compelling content for free. So I think from a watch to an earning model, this is where we're fundamentally different. I can break down the core proposition areas, but, I think this lays the ground, the fundamentals here.
Josh Kriger [00:12:10]:
Yeah. It's a major shift in the concept of film and TV consumption. Right? These people have done things like this in gaming, and, of course, I think there's always been this desire with sports to figure out how to gamify fan loyalty, and we do that through fantasy sports and whatnot. But film and music are 2 areas where there's a massive amount of love, loyalty, and appreciation for these art forms it's just natural that this type of option would be there. And, we've had a bird's eye view of this process because David is a good friend of ours, and we see each other in LA a lot, and I've been following his journey. I was at the initial reveal of the reading of the script, which was exciting. And then we just had a chance to host with our friends at Sandbox, screening one of the episodes of Razor, the show you mentioned. I'm curious what feedback you heard from David and around the crowd.
Josh Kriger [00:13:22]:
I don't wanna bias the conversation by what I heard. My girlfriend did have a chance to go. I was out of town, unfortunately, or I would have been there 100%. But what has been the reaction from folks who have experienced this or begun to unpack this for the first time?
Qasim Malik [00:13:42]:
Yeah. I haven't had the pleasure of having a direct conversation with David since this NFT. But I know David to be, speaking of trailblazers, he is a trailblazer in his face. He is somebody who understands how this technology could be leveraged to give that power to both the creative and the fan. And so, hearing, and seeing David's cinematic appearance in the sandbox is just another example of him taking a path that is a lot less walked, and willing to channel new ways of consumption and new ways of connecting with the audience. So, David, I've seen his razor series, which is gonna be coming on Galafilm. I think by the time this podcast is released. And, David is somebody that truly understands how the mass consumption of ownership on chains and viewership and entertainment on chains will change the way, the mainstream user interacts with what they love.
Qasim Malik [00:14:58]:
So that's my feedback, internally. We've heard lots of positive things, about the showing.
Richard Carthon [00:15:07]:
Yeah. You guys hear this.
Josh Kriger [00:15:08]:
Great, great partner. And just to clarify, no official relationship yet between Razer and Sandbox, but Sandbox was gracious enough to host the screening. And from what I gather, it's a very fast-paced series, these mini cliffhangers that leave you wanting more, like, Da Vinci's Code, for example, where you just get to the end of the chapter, and before you know it, you've been reading for 2 hours, and you're, like, you're not someone that normally would, like, read that long. Right? So I think that's been the intent of David to design a captivating set of short, cliffhangers. And I think from what I hear, that that's what he's accomplished. I can't wait to watch the whole series.
Qasim Malik [00:15:55]:
When you watch the series on Galafilm, I think Da Vinci was a good parallel. When you watch the film, on Galafilm, you'll get to to experience one of the core propositions of the platform, which is you don't just get to consume the content, but you get to explore the lore and dive deeper through unlockable content, which we're calling director cuts. So, one of the other core proposition areas in Galafilm is well, there are 4 pieces. So there's watching, there's unlocking, there's content ownership through moments, and then there's content hosting through our notes. But the unlocking piece is a way for the most dedicated fans to consume content and dig deeper into it in ways that simply haven’t been possible before. So, whatever you find, you will notice that there's a lot more of it on Galafilm. In the future, if Razer happens to be on a different platform, Galafilm is the place that's gonna host all of the unlockable, deepest, and richest experiences.
Richard Carthon [00:17:02]:
Absolutely. And I wanna lean into that a little bit more because I like the features that Gala's rolling out with that. And between Galafilm and the film token that's huge news. But the features around it, I think, are even cooler. So, like, you have popcorn distribution, the unlockable content that you were just talking about. Can you just go a little bit deeper into these features and, like, how does it bring the entire, Galafilm ecosystem together?
Qasim Malik [00:17:29]:
Sure. Yeah. The way I like to conceptualize, the core proposition areas of Galafilm is, to watch unbelievable compelling content for free, unlock deeper lore, and go and get a richer experience, for the films and series that you love. Host the content that exists on Galafilm and be rewarded for it as other people watch that. And then hosting, which is more of the infrastructure. But, we don't use centralized servers to host our content. We use the decentralized content delivery system, using our notes, which are basically like theatres. So imagine you're a theatre owner, and you have a bunch of screens in your theatre, and you get to decide what content is displayed in your showtime.
Qasim Malik [00:18:20]:
And as that content is watched, you're also rewarded for it. So the core proposition areas are watch, unlock, own through content ownership, and host through notes. I think these four pieces have an offer for everyone because we understand that when it comes to entertainment value, not everyone's gonna care about their rewards, incentives, or how the blockchain features change the way they interact. Because some people would just come in, they wanna watch similar to how they watch in other places, and just be wowed by the content. And so there's an offer for that. There's gonna be other people who want to dig deeper, the top 10 per cent of fans for every piece of IP. And they have a path to be able to unlock that content. And there's gonna be other people that believe that the content that they're watching is so compelling that there's an opportunity there.
Qasim Malik [00:19:19]:
There's, there's rewards to be had for owning that content. So they'll wanna own the moments and the scenes for that content. And then, there's the theatre and the screen notes, which is it's kind of a bet on the platform, in the viewership of an on-chain platform Galafilm being successful in that you have content for free, and there are people that wanna watch it. And so those 4 key areas, in my opinion, break down the full proposition, and there's an offer for everyone. People who simply care about the entertainment value, and people who care about the awards that come with that.
Josh Kriger [00:20:01]:
Just a Yeah. A question there. With the ability to watch from nodes like a movie theatre where there are different AI theatres where you have to watch a certain set, or is it a little bit more free flow?
Qasim Malik [00:20:18]:
It's absolutely a little bit more free flow. The nodes are, again, much more of an infrastructure side of things. And so maybe not every consumer and every user cares about how that content is distributed. But for people that understand the space and are decentralized maxis, who know that there's value in having redundancy, in how that content is distributed. So it's kind of like a theatre in the sense that you are a theatre node. Everyone on the Galafilm platform is a theatre node. How many screens you have in your theatre depends on how many nodes you have, and you get to decide the content that's playing in your theatre, essentially. And similar to how in a real-life movie theatre, when people come and watch, you benefit from that, and it'll be the same on Galafilm, in a virtual space.
Qasim Malik [00:21:17]:
Cool.
Richard Carthon [00:21:17]:
Yeah. I like it a lot. I mean, I like the model. I love entertainment. I go and watch, I go to the theatres, at least once a week, sometimes twice. This model is something that I wish could be incorporated into quite a few of the different movies and even the types of new series that are coming out. And I think it's a model that wants people to see how it can work, will want to be, like, replicated and people like myself who would want to go those next steps and participate, be a part of it. Because, like, I remember when I was, like, looking at these different dynamics and even it's just how you explained it, like, it makes a lot of sense to me.
Richard Carthon [00:21:56]:
And I think a lot of people who aren't necessarily in Web 3 but can't understand those components, It's a very compelling way to become part of the Galafilm ecosystem.
Qasim Malik [00:22:05]:
Yeah. I think, one of the important principles that we laid out before venturing into Galafilm was, that film is an entertainment space. We know historically, blockchain introduces a little bit of friction that people don't necessarily care for, and a lot of people don't care that something's on the blockchain and nor should they. People should care about how technology or tools are fundamentally changing or giving them value added. So one of the things that we made sure of with Galafilm is blockchains in the background. You don't know you're interacting with it. If you are a viewer and a consumer of dope content, you'll come in, you'll watch, you'll have an on-chain address, and you won't even know it. You'll be able to own pieces of unlockable content and content from the series.
Qasim Malik [00:22:59]:
You'll be able to trade it. And the idea is you shouldn't know you're dealing with the friction that historically blockchain has introduced.
Josh Kriger [00:23:10]:
Yeah. No. It makes sense, man. I mean, look. When you go to the movies, all you know is, like, I got a ticket. I'm gonna get some popcorn. I'm gonna watch a great film. You don't think about, like, what's going on in the control tower over there? Or how do they manage their ticketing system? You just enjoy the experience.
Josh Kriger [00:23:28]:
Right? And, good movie theatres, it's a seamless experience if they especially have the comfy seats. So I'm with you 100%. Let's dive a little bit deeper into this new film token, that is part of the Gala ecosystem. Could you be a little bit more specific in terms of what the reward and content monetization mechanisms look like?
Qasim Malik [00:23:56]:
Sure. Yeah. So, I talked about 2 of the key proposition areas, which are content ownership and content hosting. And so the content is owned and hosted by a distributed network of people. And as they host something in their theatre, they should be rewarded for it, especially if what they're hosting is popular and gets a lot of viewership. And so the emissions for the Gala token are based on, this constructive participation, is what we call it. So, if you own a node or if you own, moments and scenes of a piece of content and that content is viewed, that essentially leads to an emission cycle where every day, there's a new film token being emitted. It has a max supply of 500,000,000, but the idea is as you are enabling the existence of this decentralized platform, and people are consuming it, you are emitting a token and being rewarded for it.
Qasim Malik [00:24:58]:
So that's the emission side. The token has a lot of utility within the Galafilm ecosystem. It's essentially a gateway for film fans, and viewers to one back new content and have governance in how the future of film is shaped. You're able to pitch concepts of films or back films that other people want to produce, and you're able to connect with your favourite stars, through features that are not just not introduced just yet, but it'll be a, it'll be your gateway to connect with your favourite stars on the screen. So that is the primary utility of the film token in addition to obviously being able to purchase everything in the Galafilm store, which is, moments and theatre nodes. So emissions, you do actions that are beneficial to this ecosystem and the existence of this ecosystem. Utility is a deeper, richer connection with the affiliate stars whose content you're consuming.
Richard Carthon [00:26:07]:
You're through doing this, you're empowering a lot of the end consumers, a lot of the people who are coming and enjoying, and supporting these film projects. So what impact do you think AI the film token and how all of this ecosystem is being built is going to impact the film industry and creators who are in this space?
Qasim Malik [00:26:29]:
Yeah. I think the concept that comes to mind is aligned incentives. I think historically, artists have been handcuffed a little bit in their creativity and the control that they have in producing the content that they want, and viewers have been limited to just consumption of that content. And so the aligned NFT is, if I'm an artist and I wanna release a film or a series on this platform, I am allowing others, strangers, and fans to have ownership and, be a stakeholder in the success, of my piece of content. So the AI incentives, in my opinion, create a type of network effect that hasn't been seen before. Because now if you're if you own a moment from, let's say, Razer, all of a sudden, you're not just a fan of Razer, but you're an ambassador of Razer. You want viewership of that rate, of Razer. Right? So where in the past, you might just be spreading word-of-mouth, sharing it with your friends and family, now you're that meta entrepreneur, Janney advertiser, an ambassador of that content.
Qasim Malik [00:27:46]:
So the incentive is, as a fan, you want this to be as successful as the artist who put that together. And so, historically, we haven't had that. The success has always been for the middlemen, for the likes of Netflix. I hate to keep throwing them under the bus, but, if something is successful, the middle intermediary is the one that's NFT. Not a fan and a lot of AI, not the artist. So, in my opinion, the aligned NFT of Web 3 and ownership of chains for entertainment, that's the key feature.
Josh Kriger [00:28:24]:
Yeah. It beats, just getting some bonus points for popcorn next time you go to the theatre. Right? Or saving a dollar on the ticketing fee. We're talking a lot more, about reward mechanisms moving forward than have been. And, people have done crowdsourcing of film and whatnot. I remember a roommate of mine talked about wanting to do this 7 years ago. But these mechanisms weren't available, and they just, make this type of potential that much more, AI contagious and and, amplified. So pretty exciting stuff. I know there's a lot more cooking than just razors. So I'm curious.
Josh Kriger [00:29:11]:
What are some of the other film projects you have slated for this year? And how do you go about choosing projects in terms of genres? I'm curious if it's across the whole board if you're if you think certain genres might be a little bit more adaptable to this format.
Qasim Malik [00:29:28]:
Yeah. I think being, a young company, our process and how we select and curate, we wanna work with the hungriest creatives. And you'll notice that with some of the other pieces of content, we have coming up. We want to work with artists who have a vision, and believe that we're able to enable them to execute their vision. So, some of the other pieces of content we have, or series of IPs, we have ghosts of ruin. We have almost jaded, and there are quite a few that I don't think I can speak to just yet. But I think by the end of the year, you'll find that, we have a suite or a library of content that all sorts of user types are gonna wanna come, and engage with.
Josh Kriger [00:30:18]:
So the goal is a whole mix of genres that would appeal to the different audiences in different age ranges.
Qasim Malik [00:30:26]:
Absolutely. And I think, Razor being the first release, there's gonna be a lot that we're testing, that we're looking out for, measuring user engagement, retention. And based on that, I think we will use, the data and wisdom of the crowd to determine what type of content people love. Of course, there's an audience for all types of Janney. Initially, that was our goal, introduce all sorts of types of genres and as much viewership as possible, and I don't think that changes anytime soon.
Richard Carthon [00:31:05]:
Yeah. Well, I know I'm personally excited for what's to come, with those, different shows and everything else that's gonna be released, just with Razor. Like, if that's one of the first that's coming out and how awesome that looks. I imagine the rest of them are gonna be pretty spectacular as well. But on the subject of what the rest of 2024 looks like, we'd love to hear some of the road map that Galafilm kinda has, for the rest of the year that you can share with us. And for people listening, what are some things that they can be excited about or looking forward to, next?
Qasim Malik [00:31:42]:
Yeah. So I think April 14th is when we have an official launch of our platform, obviously premiering with Razer. Soon after that, we'll have Ghost of Ruin, which is an animated special. We have Almost Jaded, which is a comedy special by Barry Brewer. Hilarious. I've had the pleasure of already seeing it. From a product and a platform perspective, we're launching our token, the utility token for Galafilm around the June time frame. So I think that's an important bold beat that people can mark in their calendars.
Qasim Malik [00:32:21]:
And then after that, we're introducing this feature that we're calling pitches, which is, in a very simplified manner. It's a wisdom of the crowd crowdfunding way of creatives, fans, and viewers to shape the future of film, by voting and backing the type of content that other people are envisioning. So, we have the features feature, we have a token and we have a platform launch, in April. And then we're introducing this concept of user levels, which is a user progression system. So every user is gonna start at a level, on Galafilm, and depending on the type of actions, their interactions with the platform, their viewership, NFT amount of content they unlock, the number of mystery boxes they own, then the content that they own, Depending on that, they will have this progression path where they could level up from, NFT to movie buff, to go to an influencer. So we're gamifying the way people interact with the platform and level up their journey within the Galafloans ecosystem. So those are, I would say, the important features for 2024 for sure.
Josh Kriger [00:33:40]:
Nice. Well, really exciting stuff and I appreciate you taking some time to unpack what's in to come for the Gala Film. I know Richard and I love watching movies and talking about shows, so we'll be tuned in to all these projects. How can our listeners find you and learn more about what's to come with Gala Film?
Qasim Malik [00:34:04]:
Yeah. Absolutely. Go follow, go Gala Films on Twitter or x. we have our news funnel for gala news, and you'll be able to keep up with all the wonderful stuff we're doing across galas, but more especially, for gala films. I think it's a name people will be hearing quite a bit. So I encourage people to NFT on the ground floor, in the sense of appreciating the next frontier in film and Web 3 space.
Josh Kriger [00:34:42]:
Alright. Well, that sounds amazing. Appreciate you coming on the show.
Qasim Malik [00:34:47]:
Absolutely. It's a pleasure to be here. Thank you very much, Josh and Richard.
Josh Kriger [00:34:52]:
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